Our Story
Passion and Spirit
Founded from a passion for luxury craftsmanship and an entrepreneurial spirit.
It'sReloved was created with a simple belief: exceptional luxury deserves a lifetime enjoyed by all.
What began as a deep appreciation for the artistry, heritage, and craftsmanship behind the world's most iconic fashion houses quickly evolved into a mission to make authenticated luxury more accessible. We saw an opportunity to bridge the gap between aspiration and affordability while encouraging a more thoughtful, sustainable way to shop.
Because at It'sReloved, we're not just selling luxury—we're ensuring remarkable pieces have the opportunity to be enjoyed by all.
Intentional & Authentic
At It'sReloved, every piece is carefully sourced, meticulously authenticated, and honestly represented. We believe transparency is just as valuable as the item itself, which is why we provide detailed condition disclosures, high-quality photography, and the information you need to make a confident purchase.
The Conscious Buyer
Our philosophy is rooted in The Conscious Buyer. Luxury should be timeless, not trendy. Attainable, not impulsive. Inclusive, not exclusive. Every purchase is an investment, and every customer deserves the knowledge and confidence to make an informed decision.
Luxury Experience
Whether you're purchasing your very first designer handbag or adding a rare vintage piece to your collection, we're committed to providing an experience built on authenticity, integrity, and trust. This is backed by our One-Year Authenticity Warranty.
The Founding of It'sReloved
The Beginning
Our journey began with Tisha's innate love and admiration for fashion. After landing her first undergraduate role in the corporate world, she finally had a budget to shop for designer handbags and accessories - or so she thought..
Sticker Shock
Growing up like any other girl, she dreamt of purchasing her first designer handbag on her own. The heritage and craftsmanship of fashion houses like Chanel, Hermès, and Christian Dior piqued her interest. The retail prices, however, did not.
Discovering the Second-Hand Market
Then came the popularity and advertisement of The Real Real, Vestiare Collective, Fashionphile, etc., all over social media. It gave a platform for the pre-owned market and enabled its social acceptance. Tisha was stoked and fully invested.
Discovering Live Selling
Tisha and Chase came across live selling platform, Whatnot. What they found was a community of pre-owned authentic luxury enthusiasts. After a few scrolls, they were hooked and receiving packages weekly. Items were third-party authenticated, competitively priced, and the sales channel offered heightened energy and real-time bidding.
Buyers Turned Sellers
Did you know that the Pre-Owned Luxury Resale market has a $50-$60 billion global valuation? On top of that, did you know the global live commerce market is valued at $230billion? Combining Tisha's passion for designer fashion, and Chase's financial professional background they decided to enter the seller space.
The Founding of It'sReloved
We're all used to the idea of Pre-Loved items. But, why not shift that mindset to an opportunity? In comes, It'sReloved - where pre-loved luxury comes to be Reloved.
It was important to our founders that It'sReloved remains focused on ensuring customers leave our online shop & live shows with an authenticated and high-grade piece, along with designer knowledge enabling them to truly embrace their selection for more years to come.
Going Live
It'sReloved is a Trading Business of Ivy J. & Co. LLC registered in Virginia. Ivy is Tisha and Chase's goldendoodle daughter. Putting their business degrees to work, they've honed in on their trusted wholesale partners, did extensive research on the luxury resale market and live selling tactics, determined their brand identity, and solidified their inventory and logistics. Now, its time to go LIVE.
Get That Bag
It'sReloved offers several ways for customers to Get That Bag.
- Monthly Luxury Drops at 9 PM ET on itsreloved.com
- Shop remaining Drop inventory on itsreloved.com
- Live Shows on Whatnot and TikTok (@itsreloved)
- Immersive Pop-Up Events
The Future of It'sReloved
The founders are fully committed to ensure luxury pieces are enjoyed for plenty more years to come and by all, no matter their style, interests, or budget! More drops, competitive pricing, pop-up events, and live shows.
Entrupy Verified Seller
Luxury Resale Association Member
